Why Marketers Are Using Single View of Customers For Better Personalized Targeting
In the race to win today’s fickle, device-centric customers with the type of immediate 1:1 experiences they’ve come to expect, brands must be able to unify all of their data into a centralized, durable profile that can be used for targeting and personalization across all touchpoints.
Download this eBook to learn:
- Why a single view must be built around a persistent customer profile.
- The role of an identity graph in enabling data connections to achieve a single view.
- How a single view allows marketers more capabilities in targeting their customers.
