Winning the Inbox Battle
A guide to effective mail deliverability
In the realm of marketing emails, the quest for a spot in primary inboxes is no easy feat. You might be thinking… “there’s got to be a tool out there that will guarantee you prime real estate in reader’s inboxes”. Unfortunately, it’s much more nuanced than that.
With various factors at play, from email provider algorithms to recipient’s engagement history and sender reputation, email deliverability or the ability to land in the recipient’s inbox without being blocked or marked as spam, can seem near impossible.
That said, to fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally, your systems and tech that supports your email delivery.
This may feel daunting, but we’re here to help! We’ve put together this comprehensive guide to help you nail your email deliverability. In it, you’ll discover:
- How to segment your database, maintain list hygiene, and create sender credibility
- What content elements build an effective email
- Tools you can use to test and measure email deliverability
And how we applied these strategies to improve our own email deliverability.
Let’s get started!
