Increase relevancy and visitor engagement on your site with personas & content targeting.

Part 2 of this eBook series takes you through ways to use content targeting, nurturing and personas to increase relevancy and engagement with your visitors.

This eBook helps you learn how to create and use:

• Targeted and contextual offers
• A process for nurturing your visitors throughout the buyers’ journey
• Personas to streamline targeting and gain insight
• Learn where to focus your message to optimize your digital experience

This step by step guide also includes hands on worksheets to transform your website into an inbound machine and engage and delight visitors.

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