Recommendations for DC operators, cloud SPs, and enterprise IT leaders

The technology industry is prone to overhyping the monetization opportunities of new inventions, ideas,
and research projects. Omdia analysts have also seen technology juggernauts focus on the wrong
investment areas as they try to tackle valid challenges like the pursuit of sustainability.

Contrary to the popular Omdia Trends to Watch reports, this report discusses the overhyped trends that should not be the focus of a company’s strategy and messaging because they are:

• Unlikely to yield a significant commercial opportunity in the next two years
• Unlikely to shift customer and investor perceptions in the next two years
• Unlikely to boost a company’s brand and credibility

Find out what trends to avoid – Download Today!

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