Your employer brand counts big time when attracting, influencing and retaining top talent. But what exactly is an “employer brand” and why is it so important to monitor it?

Learn the secrets of building an employer brand that attracts top talent, including:

• 10 ways to start improving your brand
• How to use talent analytics to improve your branding strategy
• How to attract Millennial job seekers by going mobile with your brand
• Ways to engage employees as brand ambassadors
• Best practices from VMware, 1-800-Contacts, Enterprise Rent-A-Car and other forward-thinking companies

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