Growth Hacker Marketing Book Summary
The premise of Growth Hacker Marketing is that exponential growth as seen from the likes of Dropbox, Instagram and Facebook is not down to luck and it hasn’t come from traditional forms of marketing.
Their rapid growth has been engineered from the beginning and despite being late entrants into their markets, these companies have succeeded using new age marketing techniques. This short book from author Ryan Holidayis easy to read and an absolute must for the modern day marketer.
In this summary we will first talk about the new era of marketing before covering Ryans 4 growth hacker steps;
- Beginning with product market fit.
- Targeting the right people and finding your growth hack.
- Going Viral
- Closing the Loop
