One of the most frequently asked questions from writers and approving managers alike was, "How can we improve our copy to make it more engaging and generate more response?"

I just got back from a stint of doing some on-site copy coaching and leading a direct response creative workshop. One of the most frequently asked questions from writers and approving managers alike was, "How can we improve our copy to make it more engaging and generate more response?"

Here are 12 simple fixes for taking your copy and content to the next level of effectiveness.

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