Personalization vs. Customization: Clarifying the Confusion

Screen Shot 2018 02 08 at 12.43.21 AM - Personalization vs. Customization: Clarifying the Confusion

Screen Shot 2018 02 08 at 12.43.21 AM - Personalization vs. Customization: Clarifying the ConfusionOne of the biggest buzzwords for marketers over the past several years is personalization. When discussing this concept, people often use the terms 'personalization' and 'customization' interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

 

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