Sales, Pricing and Financial leaders alike are all shifting from a cost reduction mentality to one focused on how they can grow not just revenue, but profit. While the goal is simple enough, there is, however, still a gap across these critical stakeholders on how to move forward together.

This in-depth research from Aberdeen reveals how best-in-class performers get aligned to optimize their pricing strategy and operations, effectively to:

• Increase price guidance adherence
• Reduce margin-killing discounting, and
• Improve overall sales effectiveness

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