The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.

Singular is uniquely positioned to offer the most comprehensive set of ROI data as the leading mobile attribution and campaign analytics platform used by top marketers at Lyft, Rovio, Postmates, AirBnB, and Blizzard. This year’s edition of the Singular ROI Index combines its proven scoring methodology with the latest advancements in fraud detection to offer marketers insights of unprecedented accuracy into their return on ad spend.

Key Findings Include:

1. Snapchat Enters the Scene on iOS
2. Apple Search Ads Accelerates into the Top 5
3. AdWords Takes Back the Top Spot on Android
4. Facebook edges out AdWords in EMEA
5. Twitter is on the Rise
6. Top Video Media Sources Keep Climbing

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