The Bazaarvoice CGC Index Volume 2
How the world’s best brands and retailers drive business value with consumer-generated content.
Today, consumers are more empowered than ever before, and no matter where they are on their journey, they’re always a heartbeat away from a shopping choice. Today’s shoppers are connected to an unprecedented network of information, opinion, and conversation that shapes their journey and guides their decisions.
At Bazaarvoice, we know that when consumers connect with each other, and with brands and retailers, everyone thrives. As this network grows and expands, its value to consumers and businesses alike grows exponentially. The best brands and retailers embrace – and thrive – in this network: they recognize that an authentic and personalized connection with their customers is the source of consumer brand trust and enduring business value, and they put consumer-generated content at the center of their market strategy.
Download the latest edition of the Bazaarvoice CGC Index and learn how the world’s best brands and retailers drive business value with consumer-generated content.
