The Importance of Email Marketing & Mobile Apps

With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization.

This eBook contains: 

• The problems marketers face when creating email campaigns that are cross-platform 
• Solutions for making emails readable on mobile and ensuring that links function on mobile devices
• An example implementation and the difference between a standard email and an email optimized for mobile

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