The Video Marketing Handbook
Everything you need to build a video marketing strategy.
The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video’s performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.
Making video less intimidating, Vidyard will walk you through:
- How to introduce a storytelling culture at your company
- Types of videos you’ll want to produce throughout the funnel (and their strategic purpose)
- What a typical video marketing budget looks like (for in-house or outsourced assets)
- Defining your video marketing goals and strategy
- Using analytics to determine your success with video
- Generating new leads with embedded CTAs
- Using video viewing data to score and qualify leads
- And much, much more!
