Email has experienced a rejuvenation of late; the once maligned channel has re-emerged as a powerful communication tool in an on-demand, multi-touch world.

Estimates predict that email marketing will grow at a compound annual growth rate of 20% and account for $6.5 billion by 2018.

Increasingly, global brands want to manage a consistent customer experience across borders, but recognize that they haven’t expanded their email marketing capabilities the way they developed their operational footprint.

In this free eBook, you will learn about:

• Current state of email marketing
• Factors behind email marketing growth
• Global email best practices
• Keys to a successful global email campaign.

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