How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time — these are the benefits of marketing automation. And content fuels it all.
In this paper, How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel, is a detailed guide for marketers who are creating content to drive sales via automation.
You'll learn:
- How great content powers your sales funnel
- Which types of content to use at the various stages of the funnel
- How to use content in the different types of automated campaigns
- How to amplify and promote the content you create
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